To be really frank, we are not all designers or even people remotely related to the field in its practical sense. At impressions, we believe in the power of the concept. It is the concept that drives any work that you do. The concept is the message in a communication, the life within a body, an intention behind an action.
That is why we have people from multi-disciplinary backgrounds working on our projects. They form our Idea Generation Team. This team would get together in their so called discussion room, often with a couple of booze and start chatting about all things in life. Often one may never understand what they do. But that wonder will only intensify when, at the end of the day, they come up with ground breaking ideas to execute a project. This is the first stage of our work.
Then it is the job of our Visualizers, Illustrators and Designers to execute this idea. They can often be found in our office, glued to the monitors, which would either have Counterstrike or multicolor designs flashing. This lot is not at all like our Idea Generation Team. They would sit at it for hours if need be, to get even the finest details perfected.
This is what gives Impressions that cut above the rest to stand out in our work. Our emphasis on concepts and the rendering on it.